Marketing & Sales

For business or consumer market initiatives, MISSION can develop or support strategy with research, branding, positioning, market sizing and segmentation, budgeting and revenue forecasting, direct marketing or test programs. We offer many years of experience both testing and launching new brands and services and repositioning mature ones. We have improved market share for existing products, uncovered overlooked demand segments, increased retention and revenues per relationship, opened new markets or channels of distribution and raised sales force effectiveness. Deliverables scope may range from an enterprise-wide marketing strategy to a controlled price or offer test, according to client need. Tools we use include:

• competitive and market intelligence
• internal and external research
• branding studies
• market sizing and segmentation
• product/service concept development and testing
• direct/database marketing
• relationship marketing analyses
• USP/value proposition studies
• pricing and positioning analyses
• budgeting and revenue forecasting
• testing and roll-out implementation planning
• closed-loop sales force lead generation
• sales effectiveness studies
• buyer needs and opportunities analysis
• sales force best practices
• collateral material review
• sales communications compliance review
• sales administrative process improvement and training
• fundraising campaigns.


Our sales channel experience includes:

• wholesale
• retail
• catalog
• direct marketing
• Internet/e-commerce
• field reps, agents and brokers
• fundraising appeals