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Marketing & Sales

For business or consumer market initiatives, MISSION can develop or support strategy with research, branding, positioning, market sizing and segmentation, budgeting and revenue forecasting, direct marketing or test programs. We offer many years of experience both testing and launching new brands and services and repositioning mature ones. We have improved market share for existing products, uncovered overlooked demand segments, increased retention and revenues per relationship, opened new markets or channels of distribution and raised sales force effectiveness. Deliverables scope may range from an enterprise-wide marketing strategy to a controlled price or offer test, according to client need. Tools we use include:

 competitive and market intelligence
 internal and external research
 branding studies
 market sizing and segmentation
 product/service concept development and testing
 direct/database marketing
 relationship marketing analyses
 USP/value proposition studies
 pricing and positioning analyses
 budgeting and revenue forecasting
 testing and roll-out implementation planning
 closed-loop sales force lead generation
 sales effectiveness studies
 buyer needs and opportunities analysis
 sales force best practices
 collateral material review
 sales communications compliance review
 sales administrative process improvement and training
 fundraising campaigns.

Our sales channel experience includes:

 direct marketing
 field reps, agents and brokers
 fundraising appeals

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MISSION Incorporated
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