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Research, Planning & Strategy

Whether your need is to launch, to grow or to respond to a new competitive environment, MISSION has been there before and can help develop the planning inputs you need to evaluate your options. Our market research, financial modeling and due diligence help identify, evaluate and prioritize options, establish a critical path, determine roles and responsibilities and define success criteria for implementation. We can provide advisory services on demand or a defined, closed-end project, such as a confidential, independent market study, a white paper, a formal business or strategic plan or a deal valuation. Our inputs may optimize a launch, provide the business case for investors or raise red flags on an ill-fated initiative before capital is expended. Tools we use include:

 strategy research
 opportunities matrices and scoring
 competitive intelligence
 branding and demand factor analysis
 distribution channel assessment
 operating, cost and revenue models
 profit and loss modeling
 financial due diligence
 critical path for implementation
 management roles and responsibilities
 success criteria

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