Research, Planning & Strategy

Whether your need is to launch, to grow or to respond to a new competitive environment, MISSION has been there before and can help develop the planning inputs you need to evaluate your options. Our market research, financial modeling and due diligence help identify, evaluate and prioritize options, establish a critical path, determine roles and responsibilities and define success criteria for implementation. We can provide advisory services on demand or a defined, closed-end project, such as a confidential, independent market study, a white paper, a formal business or strategic plan or a deal valuation. Our inputs may optimize a launch, provide the business case for investors or raise red flags on an ill-fated initiative before capital is expended. Tools we use include:

• strategy research
• opportunities matrices and scoring
• competitive intelligence
• branding and demand factor analysis
• distribution channel assessment
• operating, cost and revenue models
• profit and loss modeling
• financial due diligence
• critical path for implementation
• management roles and responsibilities
• success criteria